HAUTE CUCIRE PRIVATE LIMITED (“we,” “our,” or “us”) values the trust and relationship we maintain with you, our customers. Since our inception, we have been committed to creating genuine products while prioritizing our core values. As we innovate, we are committed to ensuring cutting-edge technology aligns with your privacy interests.
Our Privacy Pillars
Transparency
We are committed to ensuring you understand what information we collect and how it is used when you interact with our website, mobile site, and application (www.hautecucire.com) (hereinafter referred to as the “Platform”).
You will have options regarding how your information is used by us and trusted business partners.
Data Integrity
We adhere to applicable laws and take reasonable and secure precautions to protect your information collected through our Platform using advanced technologies.
Definitions of Terms in This Privacy Policy
Browsing Information
We use cookies and web beacons to monitor and analyze user activity on our Platform. This includes:
- Tracking products you viewed or purchased
- Understanding pages or sections of the website you interacted with
- Analyzing your browsing behavior
Cookies
A cookie is a text file sent to your browser by a website to recognize and differentiate your browser from other visitors. When you access our Platform, cookies are placed on your browser to facilitate a smoother user experience. For example:
- Cookies help maintain items in your shopping cart as you move between pages, ensuring you don't lose your selections.
- They help us monitor which pages are visited, track purchases, and evaluate the success of advertising campaigns.
Cookies allow us to provide you with a personalized and efficient shopping experience. If you disable cookies, certain features of our Platform may not function properly.
Third-Party Advertising Companies
Third-party advertising companies use cookies to enable us to present you with customized banner ads across various websites and applications, tailored content on our Platform, and personalized email communications. These ads and messages are more relevant and practical compared to randomly generated advertisements, as they are based on your previous purchases and browsing activity on our Platform.
Interest-Based Advertising
Interest-based advertising has become a standard feature of the online experience. This refers to the practice of tailoring advertisements based on your interests and browsing behavior. We, along with third-party advertising companies, analyze browsing activity—such as the types of content you access, ads you click on, and searches you conduct—to infer your preferences. Based on this information, we can display ads and offers that are more likely to align with your needs and preferences.
Our goal with interest-based advertising is to ensure that the promotions and content you see are relevant and valuable to you.
Personally Identifiable Information (“PII”)
Personally identifiable information (PII) refers to any data that can directly or indirectly identify you. Examples of PII we may collect include:
- Name
- Email address
- Gender
- Date of birth
- Phone number
- Shipping address
- Credit card information
- Purchase history
- Voice recordings from our recorded calls
We collect this information to provide a personalized and efficient service experience.
Third-Party Advertising Companies
Certain third-party companies are authorized to gather information from browsers on our Platform to display interest-based advertisements. These companies typically include ad servers, ad agencies, technology vendors, or providers of sponsored content. They collect browsing behavior data over time and across unrelated websites using cookies and web beacons. Based on this information, they predict user preferences and deliver advertisements tailored to those inferred preferences.
Trusted Business Partners
We partner with industry-leading business associates who help us operate our Platform and provide important services to our customers. While these partners may change over time, our commitment remains to work only with third parties who prioritize your safety and satisfaction. These trusted business partners are contractually obligated to collect and use information only in accordance with this Privacy Policy and solely to support Platform operations and your user experience.
Web Beacons
Web beacons are small tracking tools that recognize cookies placed on your browser when you visit our Platform. They can provide information indicating that a browser with a recognized cookie has accessed a specific page or section of a page, depending on the web beacon’s location on the Platform.
For example, a web beacon on our purchase confirmation page can detect that a browser with a recognized cookie accessed that page, implying a purchase may have occurred. However, it does not identify you personally or confirm that you made a purchase using PII, as the cookie only identifies the browser, not the individual user.
How We Use Web Beacons
We use web beacons to:
- Suggest content and products we believe may interest you.
- Evaluate the success of our advertising campaigns.
- Improve the user experience on our Platform by identifying which pages are visited and whether these visits lead to purchases.
- Allow third-party advertising companies we collaborate with to select and deliver personalized banner advertisements that are more likely to match your interests.
These tools enable us to better tailor your experience and ensure that our services are relevant to your preferences.
Information Collected and Used
What Information Do We Collect?
We collect Personally Identifiable Information (PII) at different interaction points, such as when you:
- Register on our platform
- Make a purchase
- Use our services in any other way
We may combine this PII with information obtained from third parties, including trusted business partners and social media platforms.
Additionally, your browsing information is automatically collected when you visit our platform. This data is linked to an anonymous IP identifier and does not personally identify you. However, if browsing data is linked to information that can be used to identify you personally, we will treat it as PII.
Third-Party PII Collection
At times, you may provide third-party PII for purposes such as delivery services. You must ensure that any third-party PII shared with us is informed of:
- This Privacy Policy
- The fact that you are sharing their PII with us
You are not obligated to provide PII to us; however, if you choose not to, we will be unable to provide certain products, services, or benefits you request.
Any information shared about you, whether PII or otherwise, in open forums, user-generated content sections, or social networks will be treated as public information. While we value your feedback, avoid sharing information if you are uncomfortable with it being made public.
How We Collect Information
We collect your information through both active and passive methods:
Active Collection:
We collect information when you:
- Make a purchase on our platform.
- Provide details such as name, address, or other information through customer service chats.
- Enter into contests, sweepstakes, or promotions.
- Upload photos, reviews, or user-generated content.
Passive Collection:
We automatically gather information using cookies and web beacons as you navigate our platform. These technologies capture browsing behavior, which enables us and third-party advertising partners to tailor content and advertising specifically to your preferences.
How Collected Information May Differ
The type and purpose of the information collected—whether PII, browsing data, or user-provided content—may vary depending on:
- The purpose of the service.
- The functionality of the application or website.
- The unique features of the interaction.
Use and Sharing of Collected Information
We collect and process your information in accordance with this Privacy Policy and for the following purposes:
We Use Your Information To:
- Facilitate Transactions: Complete purchases and product deliveries.
- Communicate Updates: Send information related to products, services, and promotional activities.
- Address Queries: Respond to your questions, comments, complaints, or correspondence.
- Enhance Participation: Streamline your engagement in contests, promotions, and special offers.
We Analyze Your Browsing Data To:
- Understand consumer behavior and platform usage trends.
- Improve the services and offerings on our platform.
- Tailor interest-based advertisements based on your browsing and shopping patterns.
Social Media Interaction:
We may utilize information you share in public forums or user-generated content to integrate interactive social media features into your experience with our platform.
Administrative Purposes:
Your data (PII and de-identified data) may also be used for:
- Quality control.
- Loss prevention.
- Strategic planning and development.
Sharing of Information with Third Parties
We do not share your PII with third parties for marketing purposes or beyond the scope described in this Privacy Policy unless:
- Required by law.
- You provide explicit consent for sharing.
Trusted Third Parties:
We may share browsing information (non-personally identifiable) with third-party partners for aggregated insights. Examples include:
- Service providers (e.g., delivery services, IT administrators, payment processors).
- Advertising companies conducting analysis for interest-based advertising campaigns.
Business Transfers:
In the event of a sale, merger, acquisition, or asset transfer involving Haute Cucire or its affiliates, your PII and browsing information may be part of the transaction. You will have the option to opt-out if the transfer will materially change the way your information is handled.
Groups with Which We Share Information
We may share personal and browsing data with:
- Our family of brands and affiliates under common ownership with Haute Cucire.
- Service providers, such as couriers, IT administrators, payment processors, and marketing consultants.
- Professional advisors and consultants assisting with platform operations.
- Call centers and associated entities engaged with service delivery.
These parties adhere to their own privacy policies to ensure the handling of your PII complies with the same standards.
Your Rights Regarding Data Sharing and Use
Should we ever propose sharing your information with third parties for purposes inconsistent with this Privacy Policy, we will first obtain your explicit consent.
Job Applicants
If you are exploring employment opportunities with our company, we may collect additional information as outlined in our application forms or during the recruitment and selection process, including interviews. This information may include your employment history, work eligibility status, qualifications related to the role you are applying for, and contact details of your referees.
Updating Your Information:
If you experience changes to your personal information (e.g., address or phone number), please contact us at support@hautecucire.com to request updates.
Opt-Out of Marketing Communications:
If you receive promotional emails from one of our brands and wish to stop receiving them, click the “Unsubscribe” link provided at the bottom of the email.
Access to Your Information
Unless local laws permit exceptions, we will provide you with a copy of the PII we hold about you upon receiving a written request. If you face difficulties managing your communication preferences or correcting information directly via your account, please contact us at support@hautecucire.com, and we will take the necessary steps to address your request, unless a local law exemption applies.
You may request corrections, amendments, or erasure of any inaccurate, incomplete, or irrelevant PII. If you believe certain data is incorrect, or you would like to block or remove it, please contact us, and we will comply with your request as per local laws.
Third-Party Content & Data Storage
Some user-generated content you provide (such as photos for competitions or reviews) may be stored and controlled by third-party providers. While we aim to honor your data requests, we may not always be able to do so. In such cases, we will endeavor to provide you with contact information for the relevant third-party provider so you can contact them directly.
Withdrawing Consent
You may revoke or withdraw your consent to share your PII with us at any time by contacting us in writing. Please note, however, that withdrawing consent may impair our ability to assist you or provide services via our platform.
Your Rights Regarding Your PII
We make every reasonable effort to ensure that your PII is accurate, up to date, and erased or rectified when necessary. You can request corrections, updates, or account deletions by contacting our support team at support@hautecucire.com.
If you choose to delete non-mandatory personal information, we can process that request as well. Please note:
- Once your account is canceled, it will no longer be accessible to you or anyone else.
- Order history or proof of purchase will not be retrievable after account cancellation.
- You will need to create a new account if you want to make future purchases or access features requiring login credentials.
Pending Orders & Account Closure:
If you have any pending orders, ensure that they are delivered before requesting account closure. If you no longer want to receive a pending order, you can cancel it through Your Account.
If you decide to return and place another order or access website features that require account login, you will need to create a new account.
Interest-Based Advertising
While our systems do not recognize browser “Do Not Track” signals, third-party advertising companies that use cookies on our platform for interest-based advertising may allow you to opt-out of their practices. For more information on interest-based advertising and available opt-out options, visit the following websites:
- http://aboutads.info/choices/
- http://www.networkadvertising.org/choices/
- We neither control nor operate these websites or the opt-out options they offer.
- Opting out through these services does not stop you from receiving all marketing communications from us, as interest-based advertising represents just one type of advertising.
Important Note on Opt-Out Cookies
When you opt-out, a browser-based “opt-out cookie” is placed. If you delete cookies, use a different browser, or switch computers, you will need to renew your opt-out preferences.
Controlling Cookies
Cookies and web beacons are commonly used for collecting browsing information to enable interest-based advertising. You can block cookies to limit data collection by configuring your browser settings. However, disabling cookies may affect the functionality of certain features, including:
- Saving your shopping cart if you navigate away and return to a page.
- Recognizing you as a returning account holder.
Social Media Interactions on Our Platform
We include links to social media platforms to enhance your user experience. When you interact with these tools, your activity will be subject to the social media platform’s own privacy and security policies.
We recommend reviewing your privacy settings on these platforms to control the extent of public information shared.
Third-Party Links
Our platform may contain links to external third-party websites. Clicking these links does not imply our endorsement, support, or affiliation with these sites. We are not responsible for the privacy practices or content of third-party websites. Always review their privacy policies before sharing any personal information.
Additional privacy policies may apply during special promotions or offers. Always review these policies as needed.
Children’s Privacy
Our platform is intended only for individuals capable of entering into legally binding contracts under the Indian Contract Act, 1872. Minors (under the age of 18) are not permitted to access, transact, or share PII on our platform unless done by a legal guardian or parent on their behalf.
We do not intentionally collect PII from children under 18. If we discover such information has been submitted inadvertently, we will delete it promptly.
Data Integrity & Confidentiality
We maintain strict confidentiality of your PII and require our trusted business partners to do the same under similar contractual obligations.
- No Sale/Trade of PII: We will never sell, trade, or transfer your PII to third parties without your explicit permission, except as necessary to operate and deliver services via trusted business partners or affiliates.
- Legal Exceptions: We may disclose PII if required by law, to enforce platform policies, or to protect the rights, property, or safety of others.
Safeguarding Your PII
We adhere to reasonable security practices under the Indian Information Technology Act, 2000, to safeguard your PII from unauthorized access, use, or disclosure.
Transmission Security:
- Sensitive information is encrypted using Secure Socket Layer (SSL) technology during transfer.
- However, email and chat communications are handled via unsecured transmission methods. We advise you to exercise caution when sharing sensitive information via these channels.
International Transfers of PII
Your PII, browsing information, and communications may be transferred and stored outside India. This may include sharing your information with affiliates, service providers, and other partners located in other countries.
By sharing your PII with us, you consent to the transfer, use, and disclosure of this information in other jurisdictions. If you do not wish for your PII to be transferred internationally, you may inform us, but this could affect our ability to provide services.
Grievance Officer Contact
If you have any complaints, grievances, or concerns about our platform or privacy practices, contact our Grievance Officer at:
Mr. Shahed Ali
Email: grievanceofficer@hautecucire.com
Phone: +91− 8008312942
Working Hours: Mon – Sat (9:00 – 18:00)
For additional queries, you can also contact our customer support team here.
Updates to the Privacy Policy
We reserve the right to update this Privacy Policy as needed. Material changes will be posted on our platform or communicated via email. By continuing to use our platform after the effective date of changes, you agree to the updated Privacy Policy.
We encourage you to check this page regularly for any recent updates.